{"id":2507,"date":"2026-03-24T18:56:21","date_gmt":"2026-03-24T15:26:21","guid":{"rendered":"https:\/\/pasajno.com\/mag\/?p=2507"},"modified":"2026-03-24T18:56:21","modified_gmt":"2026-03-24T15:26:21","slug":"strategy-of-giving-discounts-to-customers","status":"publish","type":"post","link":"https:\/\/pasajno.com\/mag\/strategy-of-giving-discounts-to-customers\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc | \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0641\u0631\u0648\u0634"},"content":{"rendered":"

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\"\u062a\u062e\u0641\u06cc\u0641<\/p>\n

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\u062f\u0631 \u062f\u0646\u06cc\u0627\u06cc \u0631\u0642\u0627\u0628\u062a\u06cc \u0627\u0645\u0631\u0648\u0632\u060c \u067e\u06cc\u0627\u062f\u0647\u200c\u0633\u0627\u0632\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644 \u062f\u0627\u062f\u0647\u200c\u0647\u0627\u06cc \u062e\u0631\u06cc\u062f \u0642\u0628\u0644\u06cc \u06cc\u0627 \u0647\u0645\u0627\u0646 \u0645\u062f\u0644 RFM (Recency, Frequency, Monetary) \u0627\u0633\u062a. \u0628\u0627 \u0627\u06cc\u0646 \u0645\u062f\u0644\u060c \u0634\u0645\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u062a\u0627\u0632\u06af\u06cc \u062e\u0631\u06cc\u062f\u060c \u062f\u0641\u0639\u0627\u062a \u062e\u0631\u06cc\u062f \u0648 \u0645\u0628\u0644\u063a \u062e\u0631\u062c \u0634\u062f\u0647 \u062f\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f. \u0628\u0647 \u062c\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u0647\u0645\u0647 \u06cc\u06a9 \u06a9\u062f \u06cc\u06a9\u0633\u0627\u0646 \u0628\u062f\u0647\u06cc\u062f\u060c \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u06a9\u0647 \u0645\u062f\u062a\u06cc \u0627\u0633\u062a \u062e\u0631\u06cc\u062f \u0646\u06a9\u0631\u062f\u0647\u060c \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0648 \u0631\u0627\u062f\u06cc\u06a9\u0627\u0644 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f \u062a\u0627 \u0627\u0648 \u0631\u0627 \u0628\u0647 \u0686\u0631\u062e\u0647 \u0628\u0627\u0632\u06af\u0631\u062f\u0627\u0646\u06cc\u062f.<\/p>\n

\u0627\u0646\u0648\u0627\u0639 \u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0631 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0648 \u0627\u0631\u0627\u0626\u0647 \u062a\u062e\u0641\u06cc\u0641<\/h2>\n

\u067e\u0627\u0633\u062e \u0645\u0633\u062a\u0642\u06cc\u0645<\/strong>\u00a0<\/strong>\u0645\u062f\u0644\u200c\u0647\u0627\u06cc \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc \u062f\u0631 \u0642\u06cc\u0645\u062a\u200c\u06af\u0630\u0627\u0631\u06cc \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u062d\u0648\u0647 \u067e\u0631\u062f\u0627\u0632\u0634 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u062f\u0631 \u0645\u063a\u0632 \u0627\u0646\u0633\u0627\u0646 \u0637\u0631\u0627\u062d\u06cc \u0645\u06cc\u200c\u0634\u0648\u0646\u062f. \u0627\u06cc\u0646 \u0645\u062f\u0644\u200c\u0647\u0627 \u0628\u0647 \u062c\u0627\u06cc \u06a9\u0627\u0647\u0634 \u0634\u062f\u06cc\u062f \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f\u060c \u0628\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9\u200c\u0647\u0627\u06cc \u0628\u0635\u0631\u06cc \u0648 \u0627\u062d\u0633\u0627\u0633\u06cc\u060c \u0627\u0631\u0632\u0634 \u062f\u0631\u06a9 \u0634\u062f\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u0628\u0647 \u062d\u062f\u0627\u06a9\u062b\u0631 \u0645\u06cc\u200c\u0631\u0633\u0627\u0646\u0646\u062f.<\/p>\n

\u0642\u0627\u0646\u0648\u0646 \u06f1\u06f0\u06f0 \u062f\u0631 \u0627\u0646\u062a\u062e\u0627\u0628 \u0628\u06cc\u0646 \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631\u0635\u062f\u06cc \u0648 \u0645\u0628\u0644\u063a\u06cc<\/h3>\n

\"0<\/span><\/p>\n

\u06cc\u06a9\u06cc \u0627\u0632 \u0627\u0631\u06a9\u0627\u0646 \u0645\u0647\u0645 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0642\u0627\u0646\u0648\u0646 \u06f1\u06f0\u06f0 \u062c\u0648\u0646\u0627 \u0628\u0631\u06af\u0631 (Jonah Berger) \u0627\u0633\u062a. \u0627\u06cc\u0646 \u0642\u0627\u0646\u0648\u0646 \u06cc\u06a9 \u0627\u0635\u0644 \u0633\u0627\u062f\u0647 \u0627\u0645\u0627 \u0628\u0647 \u0634\u062f\u062a \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u062f\u0631 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u0633\u06cc \u0645\u0635\u0631\u0641\u200c\u06a9\u0646\u0646\u062f\u0647 \u062f\u0627\u0631\u062f. \u0645\u063a\u0632 \u0627\u0646\u0633\u0627\u0646 \u0647\u0645\u06cc\u0634\u0647 \u0628\u0647 \u062f\u0646\u0628\u0627\u0644 \u0627\u0639\u062f\u0627\u062f \u0628\u0632\u0631\u06af\u062a\u0631 \u0627\u0633\u062a \u062a\u0627 \u0627\u062d\u0633\u0627\u0633 \u067e\u06cc\u0631\u0648\u0632\u06cc \u06a9\u0646\u062f. \u0642\u0627\u0646\u0648\u0646 \u06f1\u06f0\u06f0 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f \u0627\u06af\u0631 \u0642\u06cc\u0645\u062a \u067e\u0627\u06cc\u0647 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0632\u06cc\u0631 \u06f1\u06f0\u06f0 \u0648\u0627\u062d\u062f (\u0645\u062b\u0644\u0627\u064b \u06f1\u06f0\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0648\u0645\u0627\u0646) \u0627\u0633\u062a\u060c \u062a\u062e\u0641\u06cc\u0641 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a\u00a0\u062f\u0631\u0635\u062f\u06cc<\/strong>\u00a0\u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f. (\u0645\u062b\u0644\u0627\u064b \u06f2\u06f0\u066a \u062a\u062e\u0641\u06cc\u0641 \u0628\u0633\u06cc\u0627\u0631 \u062c\u0630\u0627\u0628\u200c\u062a\u0631 \u0627\u0632 \u06f2\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0648\u0645\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0628\u0647 \u0646\u0638\u0631 \u0645\u06cc\u200c\u0631\u0633\u062f). \u0627\u0645\u0627 \u0627\u06af\u0631 \u0642\u06cc\u0645\u062a \u0645\u062d\u0635\u0648\u0644 \u0628\u0627\u0644\u0627\u06cc \u06f1\u06f0\u06f0 \u0648\u0627\u062d\u062f \u0627\u0633\u062a\u060c \u062a\u062e\u0641\u06cc\u0641 \u0631\u0627 \u0628\u0647 \u0635\u0648\u0631\u062a\u00a0\u0645\u0628\u0644\u063a\u06cc<\/strong>\u00a0\u0646\u0645\u0627\u06cc\u0634 \u062f\u0647\u06cc\u062f. (\u0645\u062b\u0644\u0627\u064b \u06f5\u06f0\u06f0 \u0647\u0632\u0627\u0631 \u062a\u0648\u0645\u0627\u0646 \u062a\u062e\u0641\u06cc\u0641 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u06a9\u0627\u0644\u0627\u06cc \u06af\u0631\u0627\u0646\u200c\u0642\u06cc\u0645\u062a\u060c \u0627\u0632 \u0646\u0638\u0631 \u0631\u0648\u0627\u0646\u06cc \u0628\u0633\u06cc\u0627\u0631 \u0633\u0646\u06af\u06cc\u0646\u200c\u062a\u0631 \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0627\u0632 \u06f1\u06f0\u066a \u062a\u062e\u0641\u06cc\u0641 \u062f\u0631\u06a9 \u0645\u06cc\u200c\u0634\u0648\u062f).<\/p>\n

\u062a\u06a9\u0646\u06cc\u06a9 \u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a (Product Bundling) \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/h3>\n

\u0628\u0633\u062a\u0647\u200c\u0628\u0646\u062f\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u06cc\u0627 Bundling \u06cc\u06a9\u06cc \u0627\u0632 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647\u200c\u062a\u0631\u06cc\u0646 \u0631\u0648\u0634\u200c\u0647\u0627 \u0628\u0631\u0627\u06cc \u0627\u0641\u0632\u0627\u06cc\u0634 \u0645\u06cc\u0627\u0646\u06af\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0633\u0641\u0627\u0631\u0634 (AOV) \u0627\u0633\u062a. \u0628\u0647 \u062c\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0631\u0648\u06cc \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u062e\u0648\u062f \u0631\u0627 \u0641\u062f\u0627 \u06a9\u0646\u06cc\u062f\u060c \u0686\u0646\u062f \u0645\u062d\u0635\u0648\u0644 \u0645\u0631\u062a\u0628\u0637 \u0631\u0627 \u06a9\u0646\u0627\u0631 \u0647\u0645 \u0642\u0631\u0627\u0631 \u062f\u0627\u062f\u0647 \u0648 \u0631\u0648\u06cc \u06a9\u0644 \u067e\u06a9\u06cc\u062c \u06cc\u06a9 \u0642\u06cc\u0645\u062a \u0645\u0642\u0631\u0648\u0646\u200c\u0628\u0647\u200c\u0635\u0631\u0641\u0647 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u062f. \u0645\u062b\u0644\u0627\u064b \u0628\u0647 \u062c\u0627\u06cc \u062a\u062e\u0641\u06cc\u0641 \u0631\u0648\u06cc \u06cc\u06a9 \u06af\u0648\u0634\u06cc \u0645\u0648\u0628\u0627\u06cc\u0644 \u0645\u06cc\u0627\u0646\u200c\u0631\u062f\u0647\u060c \u0622\u0646 \u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u0642\u0627\u0628 \u0648 \u06af\u0644\u0633 \u0628\u0647 \u0635\u0648\u0631\u062a \u06cc\u06a9 “\u0628\u0627\u0646\u062f\u0644 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc” \u0645\u06cc\u200c\u0641\u0631\u0648\u0634\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0646\u0647 \u062a\u0646\u0647\u0627 \u0628\u0627\u0639\u062b \u062a\u062e\u0644\u06cc\u0647 \u0627\u0646\u0628\u0627\u0631 \u0627\u0632 \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u06a9\u0645\u200c\u0641\u0631\u0648\u0634 \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u0628\u0644\u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u0631\u0632\u0634 \u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc \u062f\u0631\u06cc\u0627\u0641\u062a \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0648 \u06a9\u0634\u200c\u0628\u06a9 \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646\u200c\u0647\u0627\u06cc \u0645\u062f\u0631\u0646 \u06a9\u0627\u0647\u0634 \u0642\u06cc\u0645\u062a \u0645\u0633\u062a\u0642\u06cc\u0645<\/h3>\n

\u06af\u06cc\u0645\u06cc\u0641\u06cc\u06a9\u06cc\u0634\u0646 \u0631\u0648\u06cc\u06a9\u0631\u062f\u06cc \u0646\u0648\u06cc\u0646 \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u0645\u062d\u0633\u0648\u0628 \u0645\u06cc\u200c\u0634\u0648\u062f \u06a9\u0647 \u0628\u0627\u0632\u06cc \u0631\u0627 \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0627\u0645\u0644 \u0639\u0648\u0636 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a. \u0648\u0642\u062a\u06cc \u06a9\u0627\u0631\u0628\u0631 \u06cc\u06a9 \u06af\u0631\u062f\u0648\u0646\u0647 \u0634\u0627\u0646\u0633 \u0631\u0627 \u0645\u06cc\u200c\u0686\u0631\u062e\u0627\u0646\u062f \u06cc\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u06cc\u0646\u06cc\u200c\u06af\u06cc\u0645 \u0634\u0631\u06a9\u062a \u0645\u06cc\u200c\u06a9\u0646\u062f \u062a\u0627 \u06a9\u062f \u062a\u062e\u0641\u06cc\u0641 \u0628\u06af\u06cc\u0631\u062f\u060c \u0645\u063a\u0632 \u0627\u0648 \u062f\u0648\u067e\u0627\u0645\u06cc\u0646 \u062a\u0631\u0634\u062d \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0627\u0648 \u062f\u06cc\u06af\u0631 \u0627\u062d\u0633\u0627\u0633 \u0646\u0645\u06cc\u200c\u06a9\u0646\u062f \u06a9\u0647 \u0634\u0645\u0627 \u0628\u0647 \u0627\u0648 \u0644\u0637\u0641 \u06a9\u0631\u062f\u0647\u200c\u0627\u06cc\u062f\u060c \u0628\u0644\u06a9\u0647 \u0627\u062d\u0633\u0627\u0633 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0627\u06cc\u0646 \u067e\u0627\u062f\u0627\u0634 \u0631\u0627\u00a0\u0628\u0631\u0646\u062f\u0647 \u0634\u062f\u0647<\/em>\u00a0\u0648 \u0628\u0631\u0627\u06cc \u0627\u0632 \u062f\u0633\u062a \u0646\u062f\u0627\u062f\u0646 \u0627\u06cc\u0646 \u062f\u0633\u062a\u0627\u0648\u0631\u062f\u060c \u0633\u0631\u06cc\u0639\u200c\u062a\u0631 \u062e\u0631\u06cc\u062f \u062e\u0648\u062f \u0631\u0627 \u0646\u0647\u0627\u06cc\u06cc \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n

\"\u062a\u062e\u0641\u06cc\u0641<\/p>\n

\u0627\u0632 \u0633\u0648\u06cc \u062f\u06cc\u06af\u0631\u060c \u0633\u06cc\u0633\u062a\u0645\u200c\u0647\u0627\u06cc \u06a9\u0634\u200c\u0628\u06a9 (\u0628\u0627\u0632\u06af\u0634\u062a \u0648\u062c\u0647 \u0628\u0647 \u06a9\u06cc\u0641 \u067e\u0648\u0644) \u06cc\u06a9 \u062a\u0636\u0645\u06cc\u0646 \u0639\u0627\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u06cc\u062c\u0627\u062f\u00a0\u0648\u0641\u0627\u062f\u0627\u0631\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u00a0\u0647\u0633\u062a\u0646\u062f. \u0634\u0645\u0627 \u0628\u0647 \u062c\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u062f\u0631 \u0647\u0645\u0627\u0646 \u0644\u062d\u0638\u0647 \u0627\u0648\u0644 \u0642\u06cc\u0645\u062a \u0631\u0627 \u06a9\u0645 \u06a9\u0646\u06cc\u062f\u060c \u0645\u0628\u0644\u063a\u06cc \u0631\u0627 \u0628\u0647 \u06a9\u06cc\u0641 \u067e\u0648\u0644 \u062f\u06cc\u062c\u06cc\u062a\u0627\u0644 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0645\u06cc\u200c\u06af\u0631\u062f\u0627\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06cc\u0639\u0646\u06cc \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u0627\u06cc\u0646 \u067e\u0648\u0644\u060c \u0627\u0644\u0632\u0627\u0645\u0627\u064b \u0628\u0627\u06cc\u062f \u062e\u0631\u06cc\u062f \u062f\u0648\u0645\u06cc \u0627\u0632 \u0634\u0645\u0627 \u0627\u0646\u062c\u0627\u0645 \u062f\u0647\u062f \u06a9\u0647 \u0646\u0631\u062e \u0628\u0627\u0632\u06af\u0634\u062a \u0645\u0634\u062a\u0631\u06cc (Retention Rate) \u0631\u0627 \u0628\u0647 \u0634\u062f\u062a \u0628\u0627\u0644\u0627 \u0645\u06cc\u200c\u0628\u0631\u062f.<\/p>\n

\u0686\u0627\u0644\u0634\u200c\u0647\u0627 \u0648 \u0628\u0627\u06af\u200c\u0647\u0627\u06cc \u0631\u0627\u06cc\u062c \u062f\u0631 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0641\u0631\u0648\u0634 \u0648\u06cc\u0698\u0647 \u0627\u06cc\u0631\u0627\u0646<\/h2>\n

\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0686\u0627\u0644\u0634\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631 \u0627\u06cc\u0631\u0627\u0646 \u0634\u0627\u0645\u0644 \u0634\u0631\u0637\u06cc \u0634\u062f\u0646 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0628\u0647 \u062a\u0642\u0648\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628\u062a\u06cc\u060c \u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0628\u0647 \u062f\u0644\u06cc\u0644 \u0647\u0632\u06cc\u0646\u0647\u200c\u0647\u0627\u06cc \u067e\u0646\u0647\u0627\u0646 \u0648 \u06a9\u0627\u0647\u0634 \u0634\u062f\u06cc\u062f \u062d\u0627\u0634\u06cc\u0647 \u0633\u0648\u062f \u0627\u0633\u062a. \u063a\u0644\u0628\u0647 \u0628\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0627\u0646\u0639 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f \u06af\u0630\u0627\u0631 \u0627\u0632 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0628\u0647 \u0633\u0645\u062a \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u0627\u062a\u0648\u0645\u0627\u062a\u06cc\u06a9 \u0648 \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u0634\u062f\u0647 \u0627\u0633\u062a.<\/p>\n

\u0633\u0646\u062f\u0631\u0645 \u0634\u0631\u0637\u06cc \u0634\u062f\u0646 \u062e\u0631\u06cc\u062f\u0627\u0631\u0627\u0646 \u0648 \u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f<\/h3>\n

\u0628\u0627 \u0628\u0631\u0631\u0633\u06cc \u062a\u062c\u0631\u0628\u06cc\u0627\u062a \u0645\u062f\u06cc\u0631\u0627\u0646 \u0645\u0627\u0631\u06a9\u062a\u06cc\u0646\u06af \u062f\u0631 \u0644\u06cc\u0646\u06a9\u062f\u06cc\u0646 \u0641\u0627\u0631\u0633\u06cc\u060c \u0628\u0647 \u06cc\u06a9 \u0628\u0627\u06af \u0628\u0632\u0631\u06af \u062f\u0631 \u0627\u06a9\u0648\u0633\u06cc\u0633\u062a\u0645 \u062a\u062c\u0627\u0631\u062a \u0627\u0644\u06a9\u062a\u0631\u0648\u0646\u06cc\u06a9 \u0627\u06cc\u0631\u0627\u0646 \u0645\u06cc\u200c\u0631\u0633\u06cc\u0645\u061b \u067e\u062f\u06cc\u062f\u0647 “\u062e\u0633\u062a\u06af\u06cc \u0627\u0632 \u062a\u062e\u0641\u06cc\u0641” \u0648 \u0634\u0631\u0637\u06cc \u0634\u062f\u0646 \u06a9\u0627\u0631\u0628\u0631\u0627\u0646. \u0628\u0633\u06cc\u0627\u0631\u06cc \u0627\u0632 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627 \u0622\u0646\u0642\u062f\u0631 \u0628\u0647 \u062a\u0642\u0648\u06cc\u0645\u200c\u0647\u0627\u06cc \u0645\u0646\u0627\u0633\u0628\u062a\u06cc \u0645\u0627\u0646\u0646\u062f \u0628\u0644\u06a9\u200c\u0641\u0631\u0627\u06cc\u062f\u06cc \u06cc\u0627 \u0634\u0628 \u06cc\u0644\u062f\u0627 \u0648\u0627\u0628\u0633\u062a\u0647 \u0634\u062f\u0647\u200c\u0627\u0646\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0645\u0627\u0647\u200c\u0647\u0627\u06cc \u0639\u0627\u062f\u06cc \u0633\u0627\u0644 \u0647\u06cc\u0686 \u062e\u0631\u06cc\u062f\u06cc \u0627\u0646\u062c\u0627\u0645 \u0646\u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0648 \u0645\u0646\u062a\u0638\u0631 \u06a9\u0645\u067e\u06cc\u0646 \u0628\u0639\u062f\u06cc \u0645\u06cc\u200c\u0645\u0627\u0646\u0646\u062f. \u0627\u06cc\u0646 \u0645\u0648\u0636\u0648\u0639 \u0628\u0627\u0639\u062b \u0627\u06cc\u062c\u0627\u062f \u0631\u06a9\u0648\u062f\u0647\u0627\u06cc \u0648\u062d\u0634\u062a\u0646\u0627\u06a9 \u062f\u0631 \u062c\u0631\u06cc\u0627\u0646 \u0646\u0642\u062f\u06cc\u0646\u06af\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627 \u0645\u06cc\u200c\u0634\u0648\u062f.<\/p>\n

\u0628\u0632\u0631\u06af\u062a\u0631\u06cc\u0646 \u0628\u0627\u06af \u062f\u0631 \u0627\u062c\u0631\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062e\u0641\u06cc\u0641 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc \u062f\u0631 \u0627\u06cc\u0631\u0627\u0646\u060c \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u062f\u0644\u06cc\u0644 \u0627\u0635\u0644\u06cc \u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f (Cart Abandonment) \u0627\u0633\u062a. \u062f\u0627\u062f\u0647\u200c\u0647\u0627 \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06a9\u0647 \u0647\u0632\u06cc\u0646\u0647 \u067e\u0646\u0647\u0627\u0646 \u0648 \u0628\u0627\u0644\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u06a9\u0627\u0644\u0627\u060c \u0642\u0627\u062a\u0644 \u062e\u0627\u0645\u0648\u0634 \u0646\u0631\u062e \u062a\u0628\u062f\u06cc\u0644 \u0627\u0633\u062a. \u06a9\u0627\u0631\u0628\u0631 \u0645\u062d\u0635\u0648\u0644 \u0631\u0627 \u0628\u0627 \u0642\u06cc\u0645\u062a \u0645\u0646\u0627\u0633\u0628 \u067e\u06cc\u062f\u0627 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0627\u0645\u0627 \u062f\u0631 \u0645\u0631\u062d\u0644\u0647 \u067e\u0631\u062f\u0627\u062e\u062a \u0628\u0627 \u0647\u0632\u06cc\u0646\u0647 \u0627\u0631\u0633\u0627\u0644 \u0645\u0648\u0627\u062c\u0647 \u0634\u062f\u0647 \u0648 \u0633\u0627\u06cc\u062a \u0631\u0627 \u0645\u06cc\u200c\u0628\u0646\u062f\u062f. \u0631\u0627\u0647\u06a9\u0627\u0631 \u0645\u0647\u0646\u062f\u0633\u06cc \u0634\u062f\u0647 \u0628\u0631\u0627\u06cc \u0627\u06cc\u0646 \u0645\u0634\u06a9\u0644\u060c \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062a\u06a9\u0646\u06cc\u06a9 “\u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0645\u0634\u0631\u0648\u0637” \u0627\u0633\u062a (\u0645\u062b\u0644\u0627\u064b \u0627\u0631\u0633\u0627\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0628\u0631\u0627\u06cc \u062e\u0631\u06cc\u062f\u0647\u0627\u06cc \u0628\u0627\u0644\u0627\u06cc \u06cc\u06a9 \u0645\u0628\u0644\u063a \u0645\u0634\u062e\u0635)\u060c \u06a9\u0647 \u0647\u0645 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0627 \u0628\u0632\u0631\u06af\u062a\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u0647\u0645 \u0645\u0627\u0646\u0639 \u0631\u0648\u0627\u0646\u06cc \u067e\u0631\u062f\u0627\u062e\u062a \u0647\u0632\u06cc\u0646\u0647 \u067e\u06cc\u06a9 \u0631\u0627 \u0627\u0632 \u0628\u06cc\u0646 \u0645\u06cc\u200c\u0628\u0631\u062f.<\/p>\n

\"\u062a\u062e\u0641\u06cc\u0641<\/p>\n

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\u0646\u0631\u062e \u0648\u0641\u0627\u062f\u0627\u0631\u06cc<\/td>\n\u0628\u0633\u06cc\u0627\u0631 \u067e\u0627\u06cc\u06cc\u0646 (\u0645\u0634\u062a\u0631\u06cc \u0641\u0642\u0637 \u0628\u0647 \u062e\u0627\u0637\u0631 \u0642\u06cc\u0645\u062a \u0645\u06cc\u200c\u0622\u06cc\u062f)<\/td>\n\u0628\u0633\u06cc\u0627\u0631 \u0628\u0627\u0644\u0627 (\u0627\u06cc\u062c\u0627\u062f \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u062d\u0633\u0627\u0633\u06cc \u0628\u0627 \u0628\u0631\u0646\u062f)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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\"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc<\/p>\n

\u0633\u0648\u0627\u0644\u0627\u062a \u0645\u062a\u062f\u0627\u0648\u0644<\/h2>\n

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\u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0639\u0627\u0645\u0644\u060c \u0634\u062e\u0635\u06cc\u200c\u0633\u0627\u0632\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u0647\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0631\u0641\u062a\u0627\u0631 \u062e\u0631\u06cc\u062f \u0642\u0628\u0644\u06cc \u06a9\u0627\u0631\u0628\u0631 (\u0645\u062f\u0644 RFM) \u0648 \u067e\u0631\u0647\u06cc\u0632 \u0627\u0632 \u06a9\u0627\u0647\u0634 \u0642\u06cc\u0645\u062a\u200c\u0647\u0627\u06cc \u0639\u0645\u0648\u0645\u06cc \u0648 \u0647\u0645\u06cc\u0634\u06af\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0622\u0633\u06cc\u0628 \u0645\u06cc\u200c\u0632\u0646\u062f.<\/p>\n

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\u0628\u0631 \u0627\u0633\u0627\u0633 \u0627\u06cc\u0646 \u0642\u0627\u0646\u0648\u0646 \u0631\u0648\u0627\u0646\u0634\u0646\u0627\u062e\u062a\u06cc\u060c \u0628\u0631\u0627\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u0627\u0631\u0632\u0627\u0646\u200c\u0642\u06cc\u0645\u062a (\u0632\u06cc\u0631 \u06f1\u06f0\u06f0 \u0648\u0627\u062d\u062f) \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0631\u0635\u062f \u062a\u062e\u0641\u06cc\u0641 \u062c\u0630\u0627\u0628\u200c\u062a\u0631 \u0627\u0633\u062a\u060c \u062f\u0631 \u062d\u0627\u0644\u06cc \u06a9\u0647 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0644\u0627\u0647\u0627\u06cc \u06af\u0631\u0627\u0646\u200c\u0642\u06cc\u0645\u062a\u060c \u0646\u0645\u0627\u06cc\u0634 \u0645\u0628\u0644\u063a \u062f\u0642\u06cc\u0642 \u062a\u062e\u0641\u06cc\u0641 \u062a\u0627\u062b\u06cc\u0631 \u0631\u0648\u0627\u0646\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0648\u06cc \u062e\u0631\u06cc\u062f\u0627\u0631 \u062f\u0627\u0631\u062f.<\/p>\n

\u0686\u06af\u0648\u0646\u0647 \u0645\u0634\u06a9\u0644 \u0631\u0647\u0627 \u06a9\u0631\u062f\u0646 \u0633\u0628\u062f \u062e\u0631\u06cc\u062f \u0631\u0627 \u062f\u0631 \u0641\u0631\u0648\u0634\u06af\u0627\u0647\u200c\u0647\u0627\u06cc \u0627\u06cc\u0646\u062a\u0631\u0646\u062a\u06cc \u062d\u0644 \u06a9\u0646\u06cc\u0645\u061f<\/h3>\n

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